Guardian Article by Slavoj Zizek

Fat-free chocolate and absolutely no smoking: why our guilt about consumption is all-consuming

From fear of being seen smoking to Starbucks’ ‘coffee karma’, we’ve arrived at a cultural impasse as consumers. As 2014’s Prix Pictet photography prize tackles the theme of consumption, Slavoj Žižek traces how we’ve ended up buying into lifestyles rather than living our lives

http://www.theguardian.com/artanddesign/2014/may/21/prix-pictet-photography-prize-consumption-slavoj-zizek